Thursday, 21 November 2013

Boost Your Zazzle by Using PromotiGraphics

If you purchase quality graphics or letter art from Project Isabella they come with built in advertising for what you create on Zazzle. Those using the Print On Demand Company Zazzle to create merchandise such as T Shirts, mugs and device cases are usually creative souls already, so why should they go out of their way to buy graphics to boost their Zazzle designs?

I have some great reasons and I am building a business around them - I want to hear you scream about Zazzle sales!

boost your zazzle

If you haven't heard of Zazzle, then as a quick explanation I would tell you that it is a Print on Demand service that allows creative folk to place images they have rights to use on all manner of things that the company will then print and send to you, or place in a online store and display it for someone else to purchase. If you would like to see a store feel free rummage in my own Zazzle store. Zazzle isn't the only Print On Demand (POD) set up, there are others such as Cafepress, Society6 and more.

So, back to to the point I am writing about today, I call my system PromotiGraphics and here are some reasons why you should consider using graphics from Project Isabella Graphic Workshop with PromotiGraphics to boost your Zazzle exposure and sales.

  1. It's good for your store to vary up your work a bit and add new elements, as someone who creates images and graphics for a living I constantly find it is some of my least favourite things that sell, not everyone has your taste or style. Using graphics that push your Zazzle designs out of your normal groove will increase your exposure and potentially boost your sales.
  2. It's good for your own creativity and artistic development to work with new tools and elements on a regular basis, why not use elements that are good value for money and offer promotion for your Zazzle store.
  3. Project Isabella Graphics contain built in advertising, this means if you use them your item and the Zazzle store it is in will be promoted across many Social Media account and on the website at Project Isabella.
  4. The PromotiGraphic catalogue is growing with many themes and each the the themes at Project Isabella contains hundreds of images, so you are by no means going to be struggling to be inspired. You are also able to post requests for custom items or to suggest the next items to be uploaded that have already been created. There is no need to feel like Project Isabella will not be able to produce something you can use in your next creative project.

Graphics with built in PromotiGraphics service can be purchased so far, on Etsy or at the Project Isabella website, other sites are being made available too.

It's not only Zazzlers that can use PromotiGraphics - but I am hoping some Zazzlers will like this as we know that boosting our store traffic to this growing marketplace is what it takes to sell our goodies.

Wednesday, 20 November 2013

Pinterest for Kick Ass Market Research



Pinterest is certainly fun to use and once you are in the swing, it is very compelling, inspiring and frankly hard to stop. Thankfully for my business it has a number of positives so now I can schedule pinning and know it's actually part of my working day - and that pleases me no end!


My business Project Isabella creates graphics, so before I sit down and start on a new batch or a certain subject I start a pin board on that subject. If you took a look at my board Fairy you would know that I pinned over three hundred - yes 300 images from all over the internet on the subject of fairy. I searched Pinterest for pins that contained the word "fairy" and also searched for boards that used the word "fairy".

So how does all this pinning of images of other people's fairies help my business? Surely that is just promoting other people's artwork? So to put pay to that attitude I would like to share the ways this activity helps me.

1. I have established that images of fairies are very popular. There are many boards, pins and pinners for this subject.

2. The subject matter remains active, I know this because when I pin Fairy things they are quickly repinned.

3. The Fairy topic includes vintage and modern material, this interests me as the subject is not a fad of a fleeting fashion pinning frenzy so it should stick around some more - definitely long enough for me to put together my collection of fairies and get them to store.

4. I have been able to study the popular images of fairy that can help me understand some artistic elements such as poses, lighting, colours and attitudes.

5. I can follow where fairies on my board get pinned to - for example is it to a board named "I love these" - or "Things not to touch with a mile long stick"

6. Basically I get the opportunity to study my subject matter and observe the traits of the most successful images as wells as observe the demand for such images. That is pretty good market research and it did not cost me anything other than a small amount of time, time I belief I can happily justify.

I don't think we have ever had to hand such a powerful tool to utilise in Market Research for artists and illustrators and I can confirm that for me it worked - a fairy figure was the first I sold in my new business - and here it is on my clients t shirt.



You can visit this T Shirt at its store at Who Has Your Back?

So I have done my research on Fairies and now I have images of fairies that I have created for sale and a Pinterest board followed by fairy hungry followers - I wonder what could happen next?